For business owners like you, the end goal of having a website is for people to buy your product or service. However, getting your website visitors to take that desired next step can be tricky. Here are five essential web conversion tactics that can help encourage more of your website visitors to become paying customers.
1. Implement a mobile-first design
In an increasingly mobile world, a mobile-first design is essential for any business that wants to succeed online.
A mobile-first design is an approach to web design and development that gives priority to the mobile user experience. This includes creating responsive websites that scale to fit smaller screens, as well as designing dedicated mobile apps. Not only should your website's main pages be easily accessible, but so should any inner pages and call-to-action buttons. If not, then visitors will become frustrated and leave for another site.
2. Simplicity is key
A website's design should not have any unnecessary elements because it can often be confusing or time-consuming for users to have to sift through a bunch of information. Sometimes, less is more.
The goal of every page, word, and image on a basic website should be to drive visitors to contact you. Avoid too much information, out-of-place games, and unnecessary animations that will only serve as a distraction. Instead, go for a clean layout so that visitors can quickly understand your offer and reach out to you with just one click.
3. Optimize placement of social media icons
Placing social media icons helps add credibility to a business’s sites. However, this could be a double-edged sword. If you put these social media icons at the top of a page, it's likely that visitors will click on them right away. This can be unfavorable, as visitors might leave your website and become sidetracked on social media. Keep in mind that the point of having a website is to get visitors to stay and explore what you have to offer.
So, you should display social media icons at the bottom of the page or footer area instead. This will give you a chance to engage site visitors with your services and content.
4. Use captivating photos
As the saying goes, "A picture is worth a thousand words." This is especially true when it comes to website design. The right image can immediately grab the attention of visitors and make your site more memorable.
When selecting images for your website, be sure to choose quality photos that are relevant to your content. In addition, avoid using stock photos whenever possible. Instead, try to use photos of your team and/or offerings. Using stock images can make your business look unprofessional and might leave a bad impression. But with original images, you have complete control over the message that your pictures send, allowing you to stand out from your competition.
Also, keep in mind that consistency is key when trying to connect with your audience. Use a particular photographic or graphic style that they will easily be able to identify. Doing so will also help your brand become more trustworthy and relatable.
5. Be reachable
Placing all the ways customers can reach you on your website can be beneficial. And remember to make sure your contact details are easily visible. This makes it simpler for customers to get in touch with you, whether they want more information or are ready to do business with you.
Displaying your phone number and other contact details also provides people who may be hesitant to leave their email addresses on a web form with a way to get in touch with you.
Encouraging conversion doesn't have to be complicated. By following the tips we've outlined and paying attention to key website essentials, you can create a space that is both visually appealing and effective in driving conversions. If you have questions, contact us today and our experts will be glad to guide you.