A potential customer’s first impression of your company is established when they visit your website. Many small business owners know this, and that’s why it’s important to keep up-to-date with web trends. Nowadays, responsive web design has become a popular trend for companies.

Ad blocking is here to stay. Safari, Google Chrome, and Firefox all have extensions that make it possible, and now Opera has added an ad blocking feature directly into the browser. Should your business be concerned? Well it all depends on how much money you spend on online ads.

Cloud computing has proven to be a cost-effective necessity for small businesses. Owners can now breathe a sigh of relief as website hosting, email services implementation and online file storage have become easier thanks to the cloud. However, there are still many owners who remain misinformed about installing a cloud infrastructure at their company.

We’ve all experienced the frustration of a slow loading website. While ten years ago, you would just have to grin and bear it as a site loaded with all the urgency of a sloth, today’s Internet surfers are much more impatient. Most expect at least a three second load time, while some won’t settle for less than two.