When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you'll be able to send customers tailor-made content that helps increase conversion rates and sales revenue.

24 hours seem to pass by in the blink of an eye, especially if you’re a small-business owner. In order to stand a chance against your competition, the last thing you should do is bury yourself in a mound of endless emails. With the following Gmail tips and tricks, you’ll be able to spend less time with your inbox and more time driving business growth.

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts:

Audience Insights tool
This free tool is designed to help businesses learn more about their target audience.

As a business owner, it’s essential that you are aware of the hidden costs associated with the Cloud and what measures you can take to keep those costs down. They might be more than what you’d normally pay for at first, but it could add up and cost you two, or even three times more than its worth.

The waitlist for Pinterest’s latest “DIY Promoted Pins” tool is proof of how eager small- and medium-sized businesses are when it comes to social media marketing. Establishing a solid online presence, promoting corporate content, and driving website traffic at the same time is every business owner’s dream come true.

As a business owner, you want nothing more than to see your business succeed. But when faced with stiff competition and sophisticated cybercriminals, it’s hard to shake off the feeling of uncertainty. The future might be unpredictable, but the security of your Mac devices doesn’t have to be.

In today’s competitive business environment, SMBs are constantly finding new ways to outdo one another. Recently, social media and content marketing strategies have become increasingly popular. But because many of your competitors are utilizing the same platforms as you are, it’s essential for you to find new methods to make your business stand out.

We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if your site has poor graphics, illegible content, and other website no-no’s, that could end all chances of establishing a relationship and driving revenue.

WordPress is one of the most powerful blogging and content management systems (CMS) to date. Since it powers approximately 27% of all websites, there’s no room for sluggish load times, potential security vulnerabilities, or search engine delistings.

We live in an age overflowing with information, and most of this is taking place in social media feeds and timelines. Social media is truly a window to the entire world, but it can be detrimental to your business if your employees are just messing about with hashtags, tweets, and likes all day.