Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts: Audience Insights tool This free […]

As a business owner, it’s essential that you are aware of the hidden costs associated with the Cloud and what measures you can take to keep those costs down. They might be more than what you’d normally pay for at first, but it could add up and cost you two, or even three times more […]

The waitlist for Pinterest’s latest “DIY Promoted Pins” tool is proof of how eager small- and medium-sized businesses are when it comes to social media marketing. Establishing a solid online presence, promoting corporate content, and driving website traffic at the same time is every business owner’s dream come true. Here are some pointers to keep […]

As a business owner, you want nothing more than to see your business succeed. But when faced with stiff competition and sophisticated cybercriminals, it’s hard to shake off the feeling of uncertainty. The future might be unpredictable, but the security of your Mac devices doesn’t have to be. So lock things down with these helpful […]

In today’s competitive business environment, SMBs are constantly finding new ways to outdo one another. Recently, social media and content marketing strategies have become increasingly popular. But because many of your competitors are utilizing the same platforms as you are, it’s essential for you to find new methods to make your business stand out. These […]

We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if your site has poor graphics, illegible content, and other website no-no’s, that could end all chances of establishing a relationship and […]

WordPress is one of the most powerful blogging and content management systems (CMS) to date. Since it powers approximately 27% of all websites, there’s no room for sluggish load times, potential security vulnerabilities, or search engine delistings. To avoid these problems altogether, sticking to the following checklists might help. Make backups It’s crucial that you […]

We live in an age overflowing with information, and most of this is taking place in social media feeds and timelines. Social media is truly a window to the entire world, but it can be detrimental to your business if your employees are just messing about with hashtags, tweets, and likes all day. Annual social […]

As the saying goes, “All good things must come to an end.” Microsoft is saying goodbye to its 10-year-old operating system, Windows Vista. This means that from April 11th onwards, Windows Vista users won’t be receiving essential security and software updates. How much will this affect small- and medium-sized businesses? Windows Vista Launched worldwide on […]

Businesses nowadays are focusing their marketing efforts towards social media. Precious time and money are being invested in expanding customer base, establish corporate identity, and drive revenue. That’s why it’s vital for owners to know which platforms work, and which ones don’t. And this is no walk in the park. Over 71 percent of Snapchat […]